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Music to Your Teeth


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Music to Your Teeth

Xposed, February 2005



Associated Press Writer


Toymaker Hasbro Inc. plans to turn jawbones into headphones in an effort to tune out tooth decay.

The company announced Friday it's launching "Tooth Tunes," a toothbrush that transmits music through the jawbone to the ear when its bristles touch teeth.

"You can clearly hear the words and the music," said Brian Goldner, president of Hasbro's U.S. Toys unit. "You can hum right along if you like."

For someone standing near a person brushing, the noise would be a muted hum, Goldner said.

The battery-operated toothbrush contains a tiny microchip that stores the song. When the user presses a button and starts brushing, the sound vibrations pass through the tooth, to the jawbone and directly into the inner ear. The song plays for two minutes, the amount of time dentists recommend people spend brushing their teeth.

Hasbro executives say the music quality is akin to the sound from personal headphones.

The Pawtucket-based company will offer the product, priced under $10, beginning in September. It initially will be carried in CVS stores nationwide, before being distributed more broadly, Goldner said. CVS, also based in Rhode Island, is the nation's largest drugstore operator.

Hasbro will market the product to all age groups, but sees great potential in its interest to children, who sometimes need an extra incentive to brush their teeth.


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