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Anti-Gay Group Targets Wal-Mart Over 'Brokeback Mountain'


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Anti-Gay Group Targets Wal-Mart Over 'Brokeback Mountain'

by 365Gay.com Newscenter Staff

March 27, 2006 - 7:00 pm ET

(Washington) The American Family Association, already involved in a national boycott of Ford Motors for advertising in the LGBT media, is now turning its sights on Wal-Mart for selling "Brokeback Mountain".

While the AFA has not yet called for a boycott of the retailer it is urging its members to complain to Wal-Mart managers "over the chain's decision to promote and carry the pro-homosexual movie."

"It's quite obvious to anyone who shops at Wal-Mart that they're no longer the family-friendly company that they used to project in their image," Randy Sharp, AFA's director of special projects tells Agape Press.

"We've seen a downward spiral trend by the Wal-Mart Corporation in which they are more and more becoming like the world rather than the family-friendly company we grew up with."

The video and DVD will be released on April 4 and Wal-Mart stores already feature posters and billboards for "Brokeback Mountain."

The AFA has a long history of mounting boycotts against LGBT-friendly businesses and most cases the boycotts were preceded with a call for members to complain to company managers.

Earlier this month the AFA reinstated its boycott of Ford. (story)

The AFA said the company "reneged on an agreement to stop funding homosexual groups that promote same-sex marriage."

Joining the boycott are the Center for Reclaiming America, Liberty Counsel, CatholicVote.org, Faith2Action, and Citizens for Community Values among others.

The AFA boycotted Proctor and Gamble in 2004 after the Cincinnati-based P&G supported the repeal of an anti-gay law in that city. (story)

Last April April AFA declared victory over Proctor & Gamble after the company ended most of its advertising in the gay media. (story) The group claimed that more than 300,000 people had signed pledges not to buy P&G products.

The effect on P&G is believed to be one of the major reasons Microsoft decided to withdraw its support of a gay rights bill in the state of Washington following a meeting with a conservative Christian leader. (story) Following outrage from the company's gay workers and LGBT rights groups in Washington the company reversed course again and announced it would support gay rights measures in the future and the legislation finally passed. (story)

Last May, the AFA took aim at Kraft Foods - stopping just short of calling for a full boycott - for sponsoring the 2006 Gay Games in Chicago. (story) Kraft has not budged in its support for the games.

Also last year, the AFA ended a nine year boycott of Disney called over Gay Days at the company's theme park in Orlando, Florida. Most people in the industry said the boycott had a negligible effect on Disney.

©365Gay.com 2006


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